003
After designing 002 around a European summer, we wanted to bring things back home to our roots. Collection 003 takes inspiration from Australian beach culture and the things that make summer here feel like home.
Our campaign captures the nostalgia of those summer days; crowded beaches, lifeguards, sunscreen, surfboards, beach towels and umbrellas. It wouldn’t be an Aussie summer without sunburns, sweat, cold beers and mates within the story too.
At the centre of the collection is a 20” Contrast Boardie. It features contrast panels and a chunky drawstring with heavy duty stitching and a four way stretch fabric for comfort throughout the day.
Also with a side zip pocket to keep your belongings secure for afternoons at the pub and a velcro back pocket for your wallet … if you still own one of those things.
Overall, this collection feels like a success and a way to bring it back home.